Designer zoslee

Executive Creative Director of zoslee studio

Philosophically, the meaning of ‘essential’ service and its results are
Design with a focus on ‘responsibility’ when applied to the public.

Nevertheless, it is always important not to lose ‘humor’.

Aesthetically, shape, material and color are not just appearance;

It is used as a tool to complete the story of the product and We pursue a
‘context-centered’ design that fits the overall picture.

The result of this process is a witty charm.

I believe it appeals to people.

Philosophically, the meaning of ‘essential’ service and its results are Design with a focus on ‘responsibility’ when applied to the public. Nevertheless, it is always important not to lose ‘humor’.

Aesthetically, shape, material and color are not just appearance; It is used as a tool to complete the story of the product and We pursue a ‘context-centered’ design that fits the overall picture.

The result of this process is a witty charm.

I believe it appeals to people.

Philosophically, the meaning of ‘essential’ service and its results are Design with a focus on ‘responsibility’ when applied to the public. Nevertheless, it is always important not to lose ‘humor’.

Aesthetically, shape, material and color are not just appearance; It is used as a tool to complete the story of the product and We pursue a ‘context-centered’ design that fits the overall picture.

The result of this process is a witty charm.

I believe it appeals to people.

Professional Experience

  • 2025

    Salone del Mobile Salone Satellite

  • 2024

    MAISON & OBJET Smart Gift

  • 2021

    Red Dot Award, Best of the Best, KARE MCM

    iF Award, KARE MCM

  • 2017

    Vitra Design Museum, [Hello, Robot], exhibition

  • 2016

    SxSW 2016, advance to finals

  • 2015

    Press Conference at New York, Tokyo

  • 2014

    TDW(Tokyo Design Walk) Professional Session

    Dean’s List of KAIST

Work Experience

We are an industrial design company established in the spirit of the times to devise and propose aesthetics and lifestyles necessary for future humanity.
Going beyond the usual ‘design’, we observe the correlation between services and brands in depth and propose ‘business strategies’.
Since it was founded by designer zoslee in 2020, Through our experience with multiple projects in a variety of specialized fields, we are verifying our ability to propose comprehensive design solutions.

- Industry Portfolio: IT (robot, metaverse, artificial intelligence, NFT, VR), aviation, hospital/medical architecture, startup, hotel, 3D printer, beauty, etc.
- Design Area: Product, branding, brand management, video, visual, UI/UX, web, exhibition, architecture, etc.

  • 2020~

    zoslee studio, CEO

  • 2019~

    Air Premia, Design Lead
    Total Design : Branding / Product / Visual Work

  • 2018~

    AKA Intelligence, Seoul Office Director
    Project / Member / Office Managing

  • 2014~

    AKA Intelligence, Creative Director
    Robot(Musio) Design / Hardware

Exhibition

NEWS

zoslee@zoslee.com, +82 (0)70 8621 5282

1150, Yuseong-daero, Yuseong-gu, Daejeon, Republic of Korea