Designer zoslee

Executive Creative Director of zoslee studio

Philosophically, the meaning of ‘essential’ service and its results are
Design with a focus on ‘responsibility’ when applied to the public.

Nevertheless, it is always important not to lose ‘humor’.

Aesthetically, shape, material and color are not just appearance;

It is used as a tool to complete the story of the product and We pursue a
‘context-centered’ design that fits the overall picture.

The result of this process is a witty charm.

I believe it appeals to people.

Philosophically, the meaning of ‘essential’ service and its results are Design with a focus on ‘responsibility’ when applied to the public. Nevertheless, it is always important not to lose ‘humor’.

Aesthetically, shape, material and color are not just appearance; It is used as a tool to complete the story of the product and We pursue a ‘context-centered’ design that fits the overall picture.

The result of this process is a witty charm.

I believe it appeals to people.

Philosophically, the meaning of ‘essential’ service and its results are Design with a focus on ‘responsibility’ when applied to the public. Nevertheless, it is always important not to lose ‘humor’.

Aesthetically, shape, material and color are not just appearance; It is used as a tool to complete the story of the product and We pursue a ‘context-centered’ design that fits the overall picture.

The result of this process is a witty charm.

I believe it appeals to people.

  • 2025

    Salone del Mobile Salone Satellite

  • 2024

    MAISON & OBJET Smart Gift

  • 2021

    Red Dot Award, Best of the Best, KARE MCM

    iF Award, KARE MCM

  • 2017

    Vitra Design Museum, [Hello, Robot], exhibition

  • 2016

    SxSW 2016, advance to finals

  • 2015

    Press Conference at New York, Tokyo

  • 2014

    TDW(Tokyo Design Walk) Professional Session

    Dean’s List of KAIST

Exhibition

NEWS

zoslee@zoslee.com, +82 (0)70 8621 5282

1150, Yuseong-daero, Yuseong-gu, Daejeon, Republic of Korea